Have you read the contents of the message received by Jane? Do you understand the strength and power of this communication? Jane didn't even know that she had a problem with the ABS system, but the car dealership did, offering an incredible service!
In Jane's head:
My car has a problem? These guys did a great job! Better call them right now…
This message didn't cost you anything! Not even the time to send it! Because the Dealer Station takes care of sending Callbacks. You interacted with Jane with exceptional timing, intervening to address her need at the time it occurred. Not only that, you haven't addressed her by calling her: Dear customer, you have used her own name: Jane, referring to her car, brand and model… Besides, it is highly likely that Jane, if she had not received that message, she would have spotted the issue by herself and she most probably would have taken her car to her trusted mechanic!
If your marketing strategy is generalist, your customers will go elsewhere…